Advertising Policy

Our policy on placing and operating advertisements

This is a translation for reference. The Japanese version shall prevail. Read the Japanese version

This policy sets out how we place and operate advertisements in our services.

1. Basic policy

We place importance on clearly distinguishing advertisements and providing an environment where users can view content with peace of mind.

Advertisements shown in the Services are designed and placed with consideration for the theme and context of the content being viewed, so as not to interrupt the experience unnecessarily.

We value safety, transparency and continuity of experience, and manage advertisements based on defined standards.

2. Purpose

This policy sets out the standards for placing advertisements on websites and services that we manage or are involved in, in order to provide users with a useful and safe advertising experience.

3. Scope

This policy applies to advertisements that we sell and deliver directly.

The Services currently do not display untargeted automated advertisements delivered through external DSPs or similar platforms.

If we work with third-party ad delivery providers in the future, we will manage advertisements according to standards consistent with this policy.

4. Advertisements we do not accept

We do not accept advertisements that fall under any of the following.

  • Content that violates laws, public order and morals, or industry guidelines
  • Exaggerated, false or potentially misleading content
  • Content that promotes discrimination, defamation, violence or illegal acts
  • Content with safety issues, such as malware, phishing or fraud
  • Content that departs significantly from the theme or editorial policy of the content being viewed
  • Content that disrupts or excessively interferes with the user experience
  • Any other content we deem inappropriate based on an overall judgment

5. Display of advertisements

  • We label advertisements so that they can be recognized as advertisements.
  • We do not use displays that seriously harm the user experience, such as forced redirects, autoplaying audio or excessive screen coverage.
  • We design advertisements to respect the flow of browsing and stay within the themes users are interested in.
  • We operate with priority on user safety and privacy protection.

6. Review, suspension and removal

We review advertisements before and during placement.

If we determine that an advertisement violates or may violate this policy, we may suspend or remove it without prior notice.

We may also ask advertisers or partners to submit additional information or revise content as necessary.

7. Disclaimer

Responsibility for advertisement content, linked services, products, transactions and the like rests with the relevant advertiser.

We are not liable for any damage users suffer in connection with advertisements, except in cases of our willful misconduct or gross negligence.

8. Revisions to this policy

We may revise this policy in response to changes in laws or operational needs.

Revised content takes effect when it is posted on this page.

Established March 2, 2026